Success story: Outsourcing and coaching
The outsourcing company that outsources to us
How a founder handed off client success, stopped burning out, and got back to the work she loves.
Karla Singson
Founder and CEO, Proximity Outsourcing
Since 2022
Ongoing partnership
Multiple CSMs
Hired and coached by GetCSM
15 to 40%
Year over year growth
“Ever since we started working together I have not really been overwhelmed, burnt out, or just thinking about customer success, customer retention, getting leads, reviews, testimonials from my clients, because all of our amazing CSMs have taken care of it.”
Proximity Outsourcing connects business owners with top tier talent in the Philippines and Latin America.
The situation: overwhelm and burnout
Karla started Proximity Outsourcing because she loves sales and marketing. What she did not love was everything that came after the sale: customer success, retention, chasing leads, collecting reviews and testimonials, bookkeeping. All of it sat outside her core strengths, and all of it landed on her desk. She was stretched thin and could not give her full attention to the parts of the business where she made the biggest difference.
What GetCSM did: a founder-first approach
Karla connected with Alex in 2022. Instead of starting with tools or headcount, GetCSM started with Karla: what she wanted to own as a founder, and what she wanted off her plate. From there, the team reviewed Proximity’s existing systems and put tools, automations, and standard operating procedures in place to streamline client success. Then GetCSM recruited multiple Client Success Managers for Proximity and coached them, so client retention and lifetime value had dedicated owners.
“I really love that Alex started with a founder-first approach, because now it opened my eyes to how my business could just be not overwhelming, not burning me out. But still, we still do a great job in making our clients happy.”
Karla Singson, Founder and CEO, Proximity Outsourcing
The results: growth without the burnout
Client success now runs without Karla in the middle of it. She spends her time on sales and marketing, knowing her clients are looked after. Retention and lifetime value have dedicated, well trained owners, and the systems GetCSM built keep the operation consistent as Proximity grows. Proximity trusts the partnership enough to refer its own clients to GetCSM.
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